Overstory PR works in the space before the story gets told.
We advise leaders navigating moments when the stakes are high and the environment is noisy. Our work isn’t just about polishing messages—it’s about designing the context around people: the audiences you're trying to reach, the behaviors you need to shift, and the programs that make change possible.
We believe communication never happens in a vacuum or as words alone. It lives in relationships, choices, and actions. And, whether it is effective depends on the conditions around it- trust, timing, credibility and the courage to be specific when it would be easier to be vague.
When the context is right, the impact follows!
Founder — Carrie Liaskos
Carrie Liaskos works in the space before the story gets told.
Throughout her career, she has advised organizations on how to navigate complexity and show up with clarity, credibility, and relevance. Her work focuses on shaping the context in which ideas are understood—especially when the stakes are high and interpretation matters.
Carrie has counseled leaders across healthcare and biopharma, consumer brands, energy and utilities, and other highly regulated industries, often during moments of growth, scrutiny, or change. Across sectors, her approach is consistent: cut through the noise to identify what truly matters, then shape the audiences, signals, and programs that allow value to resonate. She brings strategic rigor, creative instinct, and steady judgment under pressure.
Curious what a conversation could unlock?